BA in International Management
Technical University of Applied Sciences Würzburg-Schweinfurt (THWS)
at International School of Management (ISM) · Dortmund, North Rhine-Westphalia
Duration
4 semesters
Tuition
€6,480 total
Intake
Winter semester
Mode
Full Time
The Master's program in Luxury, Sales & Fashion Management at the International School of Management (ISM) in Dortmund equips students with the essential skills needed to thrive in the ever-evolving luxury and fashion sectors. Covering aspects of international business, the program encompasses various topics such as brand management, consumer behavior, sales strategies, and market trends specific to luxury and fashion. The curriculum is designed to provide a comprehensive understanding of the industry while integrating theoretical knowledge with practical applications.
This four-semester degree includes modules that are structured around ECTS (European Credit Transfer and Accumulation System), where students gain credits towards their degree through coursework and assessments. In addition to traditional learning, students engage in a thesis project that allows them to delve deeply into a specific area of interest, demonstrating their analytical and research skills. This structured approach not only builds a solid academic foundation but also prepares students for real-world challenges.
Students of this program will develop a range of competencies such as strategic thinking, effective communication, marketing insight, and leadership skills. The inclusion of a practical or internship semester enables students to gain firsthand experience within the industry, fostering connections with potential employers and enhancing their employability upon graduation. The program is tailored for individuals who are passionate about fashion and luxury goods and seeking to make a significant impact in these dynamic sectors.
The program prepares graduates for roles in various German industries associated with luxury and fashion, such as luxury retail, fashion marketing firms, and brand consulting agencies. With Germany being home to many Mittelstand companies and global brands, graduates can leverage their expertise and the 18-month post-study job-seeking permit to navigate the job market while often continuing to work part-time during their studies.
It typically takes 4 semesters, with intakes in Winter semester.
Tuition is around €6,480 total. Fees change yearly — confirm with an advisor.
Brand Manager in Luxury GoodsSales Manager in Fashion RetailMarketing Strategist for Fashion BrandsConsultant in Fashion and Luxury IndustriesProduct Development Manager The program prepares graduates for roles in various German industries associated with luxury and fashion, such...
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