International Management, Marketing, Entrepreneurship (IMME)

The Master's programme in International Management, Marketing, and Entrepreneurship (IMME) at Otto von Guericke University Magdeburg is designed to provide students with a comprehensive understanding of the global business landscape. This program focuses on the intersection of management principles and entrepreneurial practices, equipping students with the tools necessary to navigate and succeed in international markets.

Structured over four semesters, the IMME programme encompasses various modules that cover critical areas such as international marketing strategies, global supply chain management, and entrepreneurial finance. Students will earn European Credit Transfer and Accumulation System (ECTS) credits, ensuring their learning is recognized across Europe. The final semester typically involves the completion of a master’s thesis, where students can engage in in-depth research on a topic of their choosing, often relating to their practical experiences.

Additionally, as a public university situated in Magdeburg, students benefit from partnerships with local Mittelstand companies and international firms, promoting real-world application of academic knowledge. The programme also includes a designated practical or internship semester, which provides invaluable hands-on experience in the field, further enhancing students' employability upon graduation.

The IMME programme is well-suited for individuals who are motivated by the dynamic and fast-paced nature of international business. It attracts those seeking to develop their analytical, strategic, and leadership skills within a global context. Graduates emerge from the program ready to meet the challenges of the corporate world, having gained practical insights and advanced academic knowledge.

• International Marketing Manager
• Business Development Specialist
• Entrepreneurial Consultant
• Market Research Analyst
• Supply Chain Coordinator
• Brand Manager

This diverse array of careers can be found in various German industries, including technology firms, manufacturing companies, consulting agencies, and multinational corporations that value the innovative approaches of graduates from the IMME programme.