Master of Arts in International Cultural and Business Studies

The Master of Arts in International Cultural and Business Studies at the University of Passau provides a unique blend of cultural studies and business education, enabling students to navigate the complex interactions between culture and global business practices. The programme spans four semesters and combines theoretical knowledge with practical application, making it an ideal choice for those looking to excel in a globalized job market.

Throughout the programme, students will engage with a diverse curriculum that encompasses various modules geared toward understanding intercultural communication, global business strategies, and cultural management. By offering courses in multiple languages such as German, English, Chinese, French, Italian, Russian, and Spanish, the programme prepares graduates for international careers in various cultural contexts.

Students will also gain significant skills in project management, research methodologies, and critical analysis. The structure includes a practical semester, allowing students to gain valuable work experience in their field of interest, often engaging with Germany's renowned Mittelstand and other industry partners. The completion of a thesis further deepens students' expertise in a specific area of interest, culminating in a well-rounded educational experience.

This programme is particularly suited for individuals passionate about cultural dynamics in business and those who seek to play a pivotal role in fostering international cooperation and cultural exchange. It’s an excellent fit for students looking to develop their intercultural competence alongside business acumen.

• International Business Consultant
• Cultural Project Manager
• Marketing Specialist in Cultural Institutions
• Diversity and Inclusion Manager
• Research Analyst in Cultural Studies

German industries such as tourism, cultural management, and international relations frequently seek graduates with this expertise.