International MBA (Dual Degree) - Focus International Marketing

The International MBA (Dual Degree) with a focus on International Marketing at the University of Bremen offers an in-depth exploration of the global business landscape. This program covers essential marketing theories, strategies, and practices necessary for effective international business operations. Students engage with practical case studies, preparing them to tackle real-world challenges in diverse markets.

This Master's degree is structured over two to three semesters, wherein students complete a series of modules that accord with the European Credit Transfer System (ECTS). Throughout their studies, students are required to undertake a thesis, consolidating their learning and demonstrating their research capabilities. As a university of applied sciences, the program emphasizes practical experience, offering an internship semester where students can engage with industry partners in Bremen's vibrant business ecosystem.

The International MBA program is designed for individuals seeking to enhance their skills in marketing within an international context. Participants will not only gain a comprehensive understanding of marketing fundamentals but also develop analytical, strategic thinking, and intercultural communication skills. This degree is particularly suitable for students who aspire to work in multinational companies or start their ventures globally.

• International Marketing Manager
• Brand Manager
• Market Research Analyst
• Business Development Manager

Industries that typically hire graduates include international corporations, advertising agencies, consumer goods manufacturers, and consulting firms. The strong network of Mittelstand businesses in Bremen provides significant opportunities for recent graduates. Moreover, students in Germany benefit from an 18-month post-study job-seeking permit, allowing them to explore various career options while working in their fields.