Bachelor of Engineering in Sales Engineering

The Bachelor of Engineering in Sales Engineering at Aalen University offers a unique blend of mechanical engineering principles and sales management techniques. This program is designed to equip students with the skills necessary to bridge the gap between technical engineering and the commercial responsibilities of sales. Over the course of 7 semesters, students engage with a variety of subjects that encompass both in-depth engineering knowledge and the strategic elements of sales and marketing.

The curriculum is structured into modules that provide a comprehensive understanding of mechanical engineering, combined with courses that focus on business topics relevant to sales engineering. Students accumulate ECTS credits over the semesters, leading to graduation and the completion of a practical or internship semester. This practical phase allows students to apply their knowledge in real-world settings, enhancing their employability within the industry.

Throughout the program, students gain essential skills such as problem-solving, analytical thinking, and effective communication, enabling them to navigate both engineering and business environments. The interdisciplinary approach of the program makes it suitable for those who possess technical acumen and are keen on engaging directly with clients and understanding market dynamics.

The Bachelor of Engineering in Sales Engineering is ideal for individuals aiming for careers that demand both technical engineering expertise and strong sales capabilities. It caters to those who thrive in fast-paced environments and wish to pursue opportunities in a variety of sectors across the global market.

• Sales Engineer
• Technical Sales Manager
• Product Manager
• Business Development Manager
• Customer Success Manager

Industries employing graduates include manufacturing, automotive, technology, and consulting firms, particularly those related to the vibrant Mittelstand sector in Germany.