Global Marketing Management MA

The Master’s degree in Global Marketing Management at accadis Hochschule Bad Homburg offers a comprehensive exploration of contemporary marketing practices within an international context. The programme covers essential topics such as market analysis, branding, consumer behavior, and digital marketing strategies, equipping students with the theoretical foundations and practical insights needed to thrive in global markets.

Structured over four semesters, the programme combines rigorous academic learning with practical experiences. Students earn ECTS credits for each module completed, culminating in a master's thesis that allows for in-depth research on a relevant marketing topic. Moreover, as a university of applied sciences, accadis emphasizes the importance of real-world applications, incorporating a practical or internship semester where students can engage with industry partners.

The skills developed through the Global Marketing Management programme include strategic thinking, analytical abilities, effective communication, and leadership qualities — all of which are essential for managing diverse marketing projects. The curriculum is designed to foster a collaborative learning environment, making it ideal for individuals who thrive in team-oriented settings and have a passion for marketing in a globalized world.

This programme suits aspiring marketers, business professionals, and entrepreneurs eager to enhance their expertise in global marketing strategies and effectively navigate the challenges of international business.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• International Business Development Manager

The industries that commonly hire graduates include telecommunications, consumer goods, tech startups, and the automotive sector, particularly within Germany’s robust Mittelstand — the backbone of the economy known for its innovative mid-sized enterprises.