European Master's in Customer Relationship Marketing (MERCURI)

The European Master's in Customer Relationship Marketing (MERCURI) at Aschaffenburg University of Applied Sciences is designed to equip students with advanced knowledge and skills in the field of customer relationship management. Throughout the four-semester program, students will explore various aspects of consumer behavior, marketing strategies, and the implementation of effective customer relationship initiatives in a multicultural context. The curriculum is aligned with the fast-paced demands of the global marketing landscape, providing students with hands-on experience and theoretical insights that enhance their understanding of customer engagement.

The structure of the program includes various modules that contribute to a comprehensive learning experience, typically encompassing core subjects, electives, and a thesis. Students earn ECTS credits throughout their studies, facilitating mobility and recognition of their academic achievements within Europe. This master's program also includes a practical or internship semester, allowing students to apply their knowledge in real-world settings, forge valuable industry connections, and gain insights directly from the German Mittelstand.

The MERCURI program nurtures a range of essential skills, including analytical thinking, strategic planning, and intercultural communication, all of which are critical for success in marketing roles. Students will also develop a keen understanding of digital marketing tools and techniques, preparing them to navigate the evolving landscape of customer relationship marketing. This master's program is particularly suited for individuals eager to advance their careers in marketing and who aspire to work in international environments.

• Customer Relationship Manager
• Marketing Analyst
• Brand Manager
• Digital Marketing Specialist
• Marketing Consultant

This program prepares graduates for roles within diverse sectors, such as consumer goods, services, and technology. Major industries in Germany, particularly those involving the Mittelstand (small and medium-sized enterprises), often seek skilled professionals in customer relationship marketing. Additionally, graduates benefit from an 18-month post-study job-seeking permit, allowing them to explore employment opportunities in Germany while utilizing their acquired skills and knowledge.