Bachelor's Degree Business Administration (MBA) Full Time

Global Digital Marketing and Sales

at Heilbronn University of Applied Sciences · Heilbronn, Baden-Württemberg

Duration

7 semesters

Tuition

On request

Intake

Winter semester

Mode

Full Time

About this program

Overview of the Programme

The Bachelor’s degree in Global Digital Marketing and Sales at Heilbronn University of Applied Sciences equips students with the essential skills and knowledge required to thrive in today’s dynamic digital landscape. The programme covers a wide array of topics related to digital marketing, sales strategies, consumer behavior, data analytics, and emerging technologies. It is designed to not only impart theoretical knowledge but also provide practical experience through real-world projects and case studies, preparing students for the complex demands of global markets.

The structure of the programme spans over 7 semesters, which includes a combination of lectures, workshops, and practical periods. Students earn ECTS credits through coursework and examinations, and they complete a thesis in the final semester, allowing them to conduct in-depth research in an area of their choice. The curriculum is particularly focused on practical applications, with an internship semester embedded into the programme, where students gain valuable industry experience, often in partnership with local Mittelstand companies.

Skills gained throughout this program include advanced digital marketing techniques, strategic sales planning, analytical thinking, and the ability to leverage digital platforms for business growth. This comprehensive skill set is crucial for adapting to the rapid changes in global marketing dynamics, fostering innovation and creativity in approach.

This programme is well-suited for individuals interested in pursuing a career in marketing and sales, especially those eager to engage with digital tools and technologies in a business environment. It attracts students who are entrepreneurial-minded, culturally aware, and eager to understand the nuances of the global market.

Entry requirements

English: Taught in English.

International students: Non-EU applicants need a German national student visa (Visa D) and proof of funds (usually a blocked account). Check the programme page for the exact language certificate and document list.

Career outcomes

Digital Marketing Manager
Sales Executive
Brand Manager
Market Research Analyst
Business Development Specialist

Industries that typically hire graduates include:

E-commerce
Retail
Tourism and Hospitality
Consulting
Technology and Startups

Frequently asked questions

How long is the Global Digital Marketing and Sales at Heilbronn University of Applied Sciences?

It typically takes 7 semesters, with intakes in Winter semester.

What are the career outcomes?

Digital Marketing ManagerSales ExecutiveBrand ManagerMarket Research AnalystBusiness Development SpecialistIndustries that typically hire graduates include:E-commerceRetailTourism and HospitalityConsultingTechnology and Startups

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