International Corporate Communication and Media Management (ICCMM)

The Master's degree in International Corporate Communication and Media Management (ICCMM) at Neu-Ulm University of Applied Sciences offers an innovative curriculum designed for students who aspire to excel in the realms of corporate communication and media management on a global scale. The program spans three semesters and combines theoretical knowledge with practical applications, focusing on the interconnectedness of communication strategies and media practices in international business contexts.

Students will engage in a variety of modules that cover crucial aspects of corporate communications, including branding, public relations, and digital media management. This well-structured program follows the European credit transfer system (ECTS), where coursework, projects, and a thesis contribute to a comprehensive understanding of the field. In this way, students not only enhance their academic skills but also prepare for real-world challenges.

One significant component of the ICCMM program is its focus on practical experience. At a university of applied sciences, an internship or project work often complements academic learning, allowing students to apply their skills in real-life situations. The skills acquired include strategic thinking, effective communication, and a robust understanding of media landscapes, making graduates well-equipped for a global stage.

This program is particularly suited for those with a strong interest in media, communication, and business who wish to work in dynamic and international environments. It caters to individuals looking to develop a comprehensive skill set that blends digital media proficiency with corporate communication strategies.

• Corporate Communication Specialist
• Media Manager
• Public Relations Consultant
• Brand Manager
• Digital Marketing Specialist

This degree prepares graduates for roles in various industries, including media, advertising, public relations, and corporate sectors. In Germany, the strong presence of the Mittelstand (small to medium-sized enterprises) and global corporations creates numerous opportunities for ICCMM graduates. Furthermore, the 18-month post-study job-seeking permit allows graduates to explore job opportunities in the German job market while leveraging their new skills.