MBA General Management

Overview of the MBA General Management Programme

The MBA in General Management at the University of Potsdam offers a comprehensive curriculum designed to equip students with the skills necessary for leadership roles in the ever-evolving business landscape. Spanning either 3 or 4 semesters, the program provides a balanced approach to business education, integrating theoretical frameworks with practical applications to ensure that graduates are well-prepared to meet contemporary managerial challenges.

This master's degree is structured around a series of modules that cover essential topics in business administration, including strategic management, marketing, finance, and operations. Students also engage in a thesis project, allowing them to dive deep into a subject of interest and contribute original insights to the field. A unique feature of studying at a university of applied sciences like Potsdam is the emphasis on real-world experience, often complemented by an internship semester where students can apply their learning in a professional setting.

The programme not only dives into foundational business knowledge but also focuses on developing critical soft skills such as leadership, communication, and teamwork. With the opportunity to study in a vibrant city known for its rich history and dynamic academic environment, students can enhance their global perspective and network with peers and industry leaders.

The MBA General Management is ideally suited for professionals seeking to advance their careers, whether they are looking to transition into managerial roles or enhance their existing expertise. Participants come from diverse backgrounds, contributing to a rich exchange of ideas and experiences within the classroom.

• Business Consultant
• Marketing Manager
• Project Manager
• Operations Manager
• Financial Analyst

Graduates of the programme find opportunities across various German industries, including finance, technology, consultancy, and manufacturing. The connections with local businesses, especially in the thriving Mittelstand (SMEs), enhance job prospects. Additionally, graduates benefit from an 18-month post-study job-seeking permit, allowing them to explore employment opportunities in Germany while carving their niche in the market.