International Business Administration – Digital Marketing (BA)

The Bachelor's degree in International Business Administration with a focus on Digital Marketing at SRH Berlin University of Applied Sciences provides students with a comprehensive understanding of global business dynamics and the digital landscape. Over 6 to 7 semesters, students engage in a multidisciplinary curriculum that explores key aspects of business management, marketing strategies, consumer behavior, and digital technologies.

This program is structured around semesters and modules, following the European Credit Transfer and Accumulation System (ECTS), allowing for a flexible and internationally recognized qualification. Students will complete mandatory modules in foundational subjects before specializing in digital marketing approaches, gaining practical insights into how modern businesses operate in a digital-first environment.

A significant feature of this degree is the practical or internship semester, which enables students to gain real-world experience, network with industry professionals, and apply their theoretical knowledge in a business setting. The program culminates in a thesis project, allowing students to delve deeper into a topic of interest while demonstrating their research and analytical skills.

This program is ideal for individuals keen on pursuing careers in marketing and business management within a global context, specifically those interested in the intersections between traditional and digital marketing practices.

• Digital Marketing Specialist
• Brand Manager
• Market Research Analyst
• SEO/SEM Manager
• Content Marketing Strategist
• Social Media Manager

The program equips graduates to enter diverse industries in Germany, including technology startups, multinational corporations, and established Mittelstand companies, which are critical to the German economy. Graduates benefit from an 18-month post-study job-seeking permit, allowing them to explore employment opportunities in the thriving German job market while leveraging their business acumen and digital marketing skills.