E-Commerce

The Bachelor's degree in E-Commerce at Rosenheim Technical University of Applied Sciences is meticulously designed to equip students with the knowledge and skills critical for navigating the fast-evolving digital economy. The program encompasses a mix of business administration fundamentals and specialized modules focused on E-Commerce, enabling students to understand the intersection of technology, consumer behavior, and business strategy. Throughout the 7-semester curriculum, learners engage in a variety of subjects that prepare them to tackle contemporary challenges in online commerce.

This program is structured around a systematic exposure to theoretical concepts, practical applications, and advanced technologies. Students will complete modules that offer insights into digital marketing, online sales management, and web development, building a comprehensive skill set valued in today’s marketplace. As part of their education, students will also participate in a practical semester or internship that allows them to apply their learning in real-world settings, collaborating with industry partners, especially within the robust Mittelstand sector characteristic of Germany.

In addition to core business knowledge, students will develop essential skills such as analytical thinking, problem-solving, and teamwork. By the end of the program, graduates will be well-versed in the technological tools and platforms that drive E-Commerce, preparing them for various roles within the industry. The program is particularly well-suited for those with an interest in digital business models, seeking to thrive in dynamic and innovative environments.

• E-Commerce Manager
• Digital Marketing Specialist
• Data Analyst in E-Commerce
• Online Sales Coordinator
• Business Development Manager

Graduates can find employment opportunities in various German industries, including retail, logistics, and technology sectors. The strong connections with local businesses and the Mittelstand in the Rosenheim area provide a valuable network for internships and job placements. Furthermore, international students benefit from an 18-month post-study job-seeking permit, allowing them to explore career options within Germany.