Business Administration, Specialisation in Digital Customer Experience & Service Design

Program Overview

The Master's program in Business Administration with a specialization in Digital Customer Experience & Service Design at Technische Hochschule Ingolstadt focuses on equipping students with the necessary knowledge and skills to thrive in the rapidly evolving digital landscape. This program spans four semesters and combines theoretical insights with practical application, ensuring that graduates are prepared for the complexities of modern business environments.

Students will delve into a variety of modules that cover essential areas of digital marketing, customer experience management, and service design. Through project work and real-world case studies, participants gain hands-on experience that is aligned with the needs of the industry. A key component of this program is the practical or internship semester, which provides invaluable opportunities to work with industry partners, particularly within the thriving Mittelstand sector of Germany.

Students can expect to develop a robust skill set that includes strategic thinking, analytical skills, and the ability to design innovative customer experiences. The emphasis on applied research and collaboration with companies prepares students for real-world challenges, making them highly competitive in the job market. This program is ideal for individuals who are passionate about enhancing customer interactions through digital solutions and are looking to further their careers in business administration.

Career Outcomes

• Customer Experience Manager - commonly sought in tech, retail, and service industries.
• Service Design Consultant - opportunities available across digital agencies and corporate sectors.
• Business Development Manager - positions typically in the startup ecosystem and established enterprises.
• Digital Marketing Strategist - demand from companies aiming to enhance online engagement.
• Brand Experience Specialist - roles found in consumer goods and marketing firms.

Germany’s strong industrial base, particularly its Mittelstand, provides numerous job opportunities for graduates with this specialization. Notably, the 18-month post-study job-seeking permit allows international graduates to explore job opportunities, and students can work while studying, enriching their academic experience with practical insights.