Master's Degree Business Administration (MBA) Full Time

International Marketing Management

at Technische Universität Berlin · Berlin

Duration

3 semesters

Tuition

No tuition fees

Intake

Winter semester

Mode

Full Time

About this program

The Master's Degree in International Marketing Management at Technische Universität Berlin is designed to equip students with advanced knowledge and skills in marketing strategies within a global context. Aimed at providing a comprehensive understanding of international markets, the programme focuses on integrating marketing theory with practical application. It covers critical areas such as consumer behavior, market research, brand management, and digital marketing, ensuring that graduates are well-prepared for the challenges of working in diverse environments.

This Master's programme is structured over three semesters and includes a combination of theoretical modules and practical experiences. Students earn ECTS credits through engaging in various courses and completing a thesis, which allows them to demonstrate their expertise and conduct independent research. The practical semester is particularly beneficial as it offers students the opportunity to apply their knowledge in real-world settings, often in collaboration with businesses and industry partners within Berlin's dynamic economy.

The skills acquired in this programme are multifaceted, encompassing analytical thinking, strategic planning, digital literacy, and intercultural communication. Graduates will emerge as critical thinkers and innovative problem solvers, ready to adapt to the rapidly evolving marketing landscape. This programme is ideally suited for those with a background in business, marketing, or a related field who are eager to expand their horizons in an international context and gain hands-on experience while studying.

Studying in Berlin allows students to take advantage of the city's thriving business environment and the presence of many Mittelstand companies, which play a significant role in the German economy. Moreover, the programme's international orientation prepares graduates for a globally competitive job market, and they can benefit from an 18-month post-study job-seeking permit to explore career opportunities in Germany.

Entry requirements

English: Taught in English.

International students: Non-EU applicants need a German national student visa (Visa D) and proof of funds (usually a blocked account). Check the programme page for the exact language certificate and document list.

Career outcomes

Marketing Manager in multinational corporations
Brand Strategist in consumer goods companies
Market Research Analyst in consulting firms
Digital Marketing Specialist in tech start-ups
Product Manager in the automotive sector

Industries: Marketing, E-commerce, Consulting, Technology, Automotive

Frequently asked questions

How long is the International Marketing Management at Technische Universität Berlin?

It typically takes 3 semesters, with intakes in Winter semester.

How much is the tuition?

Tuition is around No tuition fees. Fees change yearly — confirm with an advisor.

What are the career outcomes?

Marketing Manager in multinational corporationsBrand Strategist in consumer goods companiesMarket Research Analyst in consulting firmsDigital Marketing Specialist in tech start-upsProduct Manager in the automotive sectorIndustries: Marketing, E-commerce, Consulting, Technology, A...

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