International Business Administration – Business Psychology (BA)

The Bachelor's degree in International Business Administration with a focus on Business Psychology at SRH Berlin University of Applied Sciences provides students with a comprehensive understanding of both business principles and psychological concepts. Over the course of six to seven semesters, the programme combines theoretical knowledge with practical skills, ensuring that graduates are well-prepared to tackle complex challenges in the global business landscape.

The curriculum is structured into modules that cover key areas such as organizational behavior, consumer psychology, and business strategy. In line with the university's emphasis on applied learning, students will have the opportunity to engage in an internship semester, allowing them to gain invaluable real-world experience and build professional networks. The programme typically awards ECTS credits, facilitating recognition of academic achievements across Europe.

Students will develop a diverse skill set that includes critical thinking, effective communication, and the ability to analyze consumer behavior. The combination of business acumen and psychological insights equips graduates to understand both organizational dynamics and individual motivations, making them attractive to a variety of employers. The programme is particularly suited for those interested in pursuing careers at the intersection of business and psychology.

Studying in Berlin, a vibrant hub for international business and psychology, provides students with unique opportunities to connect with local companies, particularly those in the thriving Mittelstand, or medium-sized enterprises. Moreover, students benefit from Germany's 18-month post-study job-seeking permit, allowing them the time to explore career opportunities after graduation while potentially securing positions in the German job market.

• Human Resources Specialist
• Business Consultant
• Market Research Analyst
• Consumer Behavior Analyst
• Organizational Development Consultant

Graduates of this programme can find employment in various sectors, including corporate firms, consulting agencies, marketing firms, and non-profit organizations, effectively bridging the gap between business operations and the psychological needs of employees and customers.