Master's in International Marketing (MA)

The Master's in International Marketing (MA) at Technische Hochschule Nürnberg Georg Simon Ohm is designed to equip students with a comprehensive understanding of marketing principles in a global context. Over the course of three semesters, the program delves into various aspects of international marketing, covering topics such as consumer behavior, market research, branding strategies, and digital marketing. The curriculum integrates theoretical knowledge with practical applications, allowing students to engage directly with real-world marketing challenges.

Structured with a focus on both academic rigor and practical experience, the program includes modules that contribute to the accumulation of ECTS credits. In addition to coursework, students are required to complete a thesis that allows for deep exploration of a marketing topic of interest. This academic work is complemented by an internship semester, which is particularly valuable as it provides students with hands-on experience in the dynamic field of marketing.

Students will gain not only technical marketing skills but also essential soft skills such as critical thinking, teamwork, and effective communication. The program is particularly suited for those looking to pursue careers in marketing and advertising within international contexts. Students from diverse educational backgrounds will find the program beneficial, especially if they are passionate about creating global marketing strategies.

• Marketing Manager
• Brand Strategist
• Market Research Analyst
• Digital Marketing Specialist
• Consultant in International Business Development

In Germany, particularly in the vibrant city of Nuremberg, graduates can expect to find job opportunities across various industries, including technology, consumer goods, and services. The strong presence of Mittelstand companies in the region enhances the job market, offering numerous prospects for marketing professionals. Moreover, international graduates benefit from an 18-month post-study job-seeking permit, providing ample time to explore career opportunities while leveraging their skills in a thriving economic environment.